AI SEO vs GEO: What UK Businesses Need to Know
AI SEO and GEO describe the same goal from two angles. Both aim to get your business named when someone asks an AI assistant for a recommendation. AI SEO is the broad term for optimising for AI-powered search. GEO, or Generative Engine Optimisation, is the specific work of earning citations inside generative answers from ChatGPT, Claude, Perplexity and Google AI Overviews. Most UK businesses need both, starting with GEO.
What is the difference between AI SEO and GEO?
AI SEO is the umbrella. It covers everything you do to stay visible as search shifts from ten blue links to AI-generated answers. GEO sits underneath it. GEO is the citation-level work: making your business the source an AI model quotes when it answers a buyer's question. Traditional SEO gets you ranked. GEO gets you cited. The two overlap, but they are not the same job.
Does my business need AI SEO or GEO?
Both, in most cases. If people in your market are already asking ChatGPT or Perplexity for recommendations, GEO is the urgent piece. It decides whether the answer names you or a competitor. AI SEO is the wider programme you run alongside it. At Antek Automation we treat GEO as the entry point because it is measurable. You can check today whether AI engines mention your business, then fix the gaps.
How do AI engines decide who to recommend?
Generative engines pull from sources they can read, trust and extract cleanly. That means clear entity signals about who you are and what you do, structured content that answers questions directly, third-party mentions that corroborate your claims, and machine-readable files like schema and llms.txt. A page written for a human skim-read often gives a model nothing quotable. A page written in clean, factual chunks gives it a ready answer to lift.
What does GEO work actually involve?
The core tasks are consistent across clients. Entity building so models understand your business as a distinct thing. Citability improvements so each section stands alone and answers a real question. Schema markup and an llms.txt file so crawlers know what to prioritise. Structured FAQ content that matches how buyers phrase their prompts. Ongoing measurement across the main engines. It is steady work, not a one-off trick, and it compounds.
How do I check if AI is recommending my business?
You test it. Ask ChatGPT, Claude, Perplexity and Google AI Overviews the questions your customers would ask, then see whether your name appears. We built a free AI Visibility Check that runs those prompts across the main engines and scores where you stand. It takes a minute and shows you exactly which engines mention you and which point elsewhere.
FAQ
Is GEO the same as traditional SEO?
No. SEO targets search rankings. GEO targets citations inside AI answers. They share some foundations, like clean content and schema, but the outcome each aims for is different.
How long does GEO take to show results?
It varies by market and starting point. Entity and citability work often shifts AI visibility within weeks, but it builds over months as more sources corroborate your business.
Can I do GEO myself?
Some of it. The free AI Visibility Check shows you where you stand at no cost. The fixes range from simple schema additions to full entity and content work, which is where a GEO agency saves you time.
Want to talk it through, book a call at cal.com/antek-automation/30min.
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