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Where Does ChatGPT Get Its Information? A Business Owner's Guide
ChatGPT draws on four sources: the static data it was trained on, live web browsing through Bing's search index, third-party plugins it can query mid-conversation, and whatever context you type into the prompt. Ahrefs has mapped this breakdown in detail. For a business, the browsing layer is the
Is Anthropic's Claude Worth Optimising For? A Business Guide
Yes. Claude has grown into a serious AI answer engine that UK businesses now get recommended through, not just a developer tool, and ignoring it means losing visibility when buyers ask it for local recommendations. Optimising for Claude alongside ChatGPT and Google AI Overviews is called generative engine optimisation, or
What Mentions Help AI Engines Cite Your Business?
AI engines such as ChatGPT, Perplexity and Google AI Overviews cite businesses based on consistent mentions across trusted sources, not only backlinks. Reviews, directory listings, local press and forum discussions all count as mentions, and Ahrefs' analysis of 260 million AI prompts found that review and directory mentions correlate
What Is GEO and Why Small UK Businesses Need It in 2026
GEO, or generative engine optimization, is the practice of structuring content so AI systems like ChatGPT, Perplexity, Google AI Overviews and Copilot can find it, understand it and quote it directly in their answers. SEO optimises for ranking in a list of blue links. GEO optimises for being the sentence