GEO
Optimising for AI search means structuring your website so tools like ChatGPT, Perplexity, Google AI Overviews and Copilot can find, understand and quote your content when answering a buyer's question. This is called generative engine optimisation, or GEO. Unlike traditional SEO, which chases rankings on a results page,
AI search optimisation
AI search engines like ChatGPT, Perplexity, and Google's AI Overviews are changing how UK service businesses get found online. When someone asks these tools for a plumber in Southampton or an accountant in Manchester, your business either gets recommended or it doesn't. Traditional SEO still matters,
AI search optimisation
If you're a UK service business that's invested time and money into SEO, you need to understand a significant shift happening in search: being ranked number one on Google no longer guarantees visibility in AI-generated search results. Google's AI Overviews (AIO) and changes to
