Google AI
Google's AI Overviews are changing how UK service businesses appear in search results. If you're a plumber, electrician, HVAC engineer, or run any service-based SME that depends on Google for leads, these changes directly affect your visibility. Recent data shows Google AI Overviews now cite an
AI search optimisation
If you're a UK service business that's invested time and money into SEO, you need to understand a significant shift happening in search: being ranked number one on Google no longer guarantees visibility in AI-generated search results. Google's AI Overviews (AIO) and changes to
Google Search
If you run a plumbing business in Portsmouth, an HVAC company in Manchester, or an MSP in London, you need to understand Google Web Guide. It's changing how potential customers find your services online, and ignoring it could mean losing visibility to competitors who adapt faster. Here'
AI Search
Google's rolling out AI Mode and Gemini Canvas in the US, and UK businesses are asking if this changes everything about how customers find them online. Here's what you actually need to know, without the tech hype. What Google's AI Mode Actually Does Google&
SEO
If you run a service business in the UK—whether you're a plumber in Portsmouth, an accountant in Manchester, or an MSP in Edinburgh—you've got three bosses to answer to when it comes to SEO. Ignore one, and your rankings suffer. Ignore two, and you&
SEO
If you're a plumber, electrician, or HVAC engineer relying on local customers finding you online, focus keywords are the bridge between someone having a problem and them calling your number. Get this right, and you show up when it matters. Get it wrong, and you're invisible
SEO
You're a plumber, electrician, or HVAC engineer. You've got a website. You're trying to show up on Google when someone needs your services. But here's the problem: you're only targeting one way people search for what you do. If you&
SEO
If you're a plumber, electrician, or HVAC engineer in the UK, your website needs to speak Google's language. That's where schema markup comes in—and it's not as technical as it sounds. Schema markup is code that helps Google understand exactly what
Local SEO
Google's rolling out AI-generated summaries at the top of search results. For UK tradespeople competing for local customers online, this changes how you need to approach your website content. Here's what's actually happening, why it matters for your business, and what you need to
Local SEO
Google's latest update to how AI search tools prioritise information has quietly changed the game for local tradespeople. If you're a plumber, electrician, or HVAC engineer in the UK, the way potential customers find you is shifting – and if your business information isn't verified
SEO
You've probably heard the panic: Google's keeping everyone on the search results page, nobody clicks through to websites anymore, and your online presence is worthless. It's called "Google Zero" – the idea that zero-click searches are killing small businesses. Here's the