SEO
If you're a plumber, electrician, or HVAC engineer in the UK, your website needs to speak Google's language. That's where schema markup comes in—and it's not as technical as it sounds. Schema markup is code that helps Google understand exactly what
local SEO
Google's rolling out AI-generated summaries at the top of search results. For UK tradespeople competing for local customers online, this changes how you need to approach your website content. Here's what's actually happening, why it matters for your business, and what you need to
local SEO
Google's latest update to how AI search tools prioritise information has quietly changed the game for local tradespeople. If you're a plumber, electrician, or HVAC engineer in the UK, the way potential customers find you is shifting – and if your business information isn't verified
SEO
You've probably heard the panic: Google's keeping everyone on the search results page, nobody clicks through to websites anymore, and your online presence is worthless. It's called "Google Zero" – the idea that zero-click searches are killing small businesses. Here's the